Industry
Location
Window
Reem Hospital
.A patient acquisition engine for Abu Dhabi.
Summary
Built the digital front door for a new flagship UAE hospital — from a one-page website to an editorial and acquisition system that now delivers a third of all patient enquiries.
Results
Organic traffic growth, 18 months.
Growth in organic enquiries.
Of new enquiries now digital-attributed.
Team built and led across SEO, paid, content, analytics.
The brief
A new flagship hospital opening in a UAE market dominated by long-established networks. The team had a beautiful product and a budget — but no clear picture of which channels actually moved a patient from intent to appointment.
The work
A growth framework rebuilt from the ground up: technical SEO, schema, an editorial system and a measurement plane that finally tied first-touch to first-appointment. Paid restructured around incrementality. Email and SMS programmes built off real patient personas. The digital health hub launched as the editorial engine. An AI-driven health podcast launched on top of it.
The outcome
Within 18 months, organic search became the largest single source of new-patient enquiries. The dashboard the team uses today is the same one we built in week three.
“The dashboard we built in week three is the one the team still runs the business on.”
— Engagement debrief, Reem Hospital
Keep
reading.