Currently
Discipline
Vineet
Vijay
— marketing,
A decade across healthcare, e-commerce, FMCG, and luxury. Currently building the digital front door for a flagship UAE hospital.
Previously at Wavemaker (WPP), Interactive Avenues (IPG), and GenY Medium.
Five places to begin
New here?
Start with these.
Schema markup is your website’s resume.
A five-line framework for schema markup that helps search engines and AI tools identify you correctly.
How to rank in AI Overviews: what I learned getting cited.
AI Overviews quote passages, not pages. What a DA 17 hospital site taught me about getting cited, and the LIFT test.
What is an AI visibility score?
Why three tools gave one hospital three different scores, and the PACE check for what’s actually worth measuring.
llms.txt Generator
Build the short file AI assistants read to understand your website, with a generator for each of six industries.
UTM Builder
Build clean UTM links and see which GA4 channel each one reports under before you publish.
Six lenses on one craft
Six topics.
One operating system.
01
AI in Marketing.
Re-architecting the stack — research, creative, decisioning, measurement.
02
SEO & Organic Growth.
Technical foundations and editorial systems built for AI-era search.
03
Paid Media.
Performance on Meta, Google, and LinkedIn, structured for incrementality.
04
Programmatic & Display.
Demand-side strategy that respects the brand. DCO, supply, frequency.
05
Strategy & Operating.
Quarterly operating systems for marketing leaders. Roadmaps that ship.
06
Measurement.
MMM, incrementality testing, and the discipline of knowing what moved.
What I’m
thinking about.
What is SEO? A simple guide for everyone.
SEO ↗What is an AI visibility score? And what’s actually worth measuring.
Measurement ↗Snapchat advertising in the UAE works for some brands. Here’s how to tell if it’s yours.
Paid Media ↗Digital marketing for doctors: how I built the plan from zero.
Strategy ↗
04 · About
Ten years.
Multiple industries.
I write about what actually moves the line.
Now
House of Comms
UAE
Previously
Reem Hospital
Wavemaker (WPP)
Interactive Avenues (IPG)
GenY Medium
Education
IIM Calcutta ’21
ICFAI Hyderabad ’15
DSCE Bangalore ’11
Organic traffic growth at Reem Hospital, 18 months.
E-commerce ROAS for Titan, sustained.
Annual budget directed at Wavemaker.
Years in performance, SEO, and paid.