Industry
Location
Window
Titan Watches
.A ROAS of 6 on a heritage luxury brand.
Summary
Re-engineered the e-commerce performance system for Titan — a remarketing-led framework that converted at six times spend, without compromising the brand.
Results
Return on ad spend across e-commerce campaigns.
Novel growth channels integrated into the mix.
Compromises on the heritage brand voice.
Of compounding performance gains.
The brief
A heritage brand with a beautiful product, a luxury voice, and a flat e-commerce curve. The previous performance model leaked spend on top-funnel audiences that never converted.
The work
A remarketing-led growth framework that efficiently converted return audiences. Novel growth channels — new programmatic supply, influencer-led performance — tested and integrated where the math worked.
The outcome
A ROAS of 6, sustained over the engagement. The brand stayed itself; the performance got better.
“The dashboard we built in week three is the one the team still runs the business on.”
— Engagement debrief, Titan Watches
Keep
reading.