Industry
Location
Window
Apollo Hospitals
.A Go-To-Market for Apollo 24x7’s Traq launch.
Summary
Engineered the launch strategy for Traq, the wearables product from Apollo 24x7, and the analytics cadence that has informed enterprise media planning ever since.
Results
Launch strategy delivered for Traq, Apollo 24x7.
Analytics proposal cadence adopted agency-wide.
Verticals integrated under one media plan.
Patient PII shared with third-party models.
The brief
An enterprise healthcare brand entering the wearables and consumer-health category, with a media stack built for hospital lead-gen. The Go-To-Market needed a different shape.
The work
A consumer-first GTM for Traq, layered on top of the existing enterprise media plan. New growth channels identified and tested. An analytics proposal and action-plan rhythm that informed the broader brand’s decisioning.
The outcome
Traq launched into market with a measurement plane that let the team see what was working from day one. The analytics cadence built for Apollo became a template for the wider agency practice.
“The dashboard we built in week three is the one the team still runs the business on.”
— Engagement debrief, Apollo Hospitals
Keep
reading.