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Short essays on AI in marketing, search, paid media, and the operating systems behind growing teams.
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What is SEO? A simple guide for everyone.
SEO is the work of helping search engines find and understand your website, and helping people choose it, so you appear in search results without paying for each click.
What is an AI visibility score? And what’s actually worth measuring.
An AI visibility score estimates how often AI tools mention your brand across a sample of prompts. It’s useful, but only once you know what your tool actually measured.
Snapchat advertising in the UAE works for some brands. Here’s how to tell if it’s yours.
Snapchat pays off for UAE brands that use what only it offers: chat inbox ads, takeover days and in-app lead forms. Here’s the public evidence and a five-point fit test.
Digital marketing for doctors: how I built the plan from zero.
Digital marketing for surgeons and doctors should start at the booked appointment and work backwards. Here’s how I built the five-step Appointment Path, and the plastic surgeon story behind it.
What is sameAs schema? A plain-English guide for marketers.
sameAs tells Google and AI tools which profiles are yours. What it is, who needs it, when to use it and how to add it without writing code.
How to rank in AI Overviews: what I learned getting cited.
AI Overviews quote passages, not pages. Six citations from a DA 17 hospital site show what gets lifted, and the LIFT test turns it into a checklist.
Customer Match IP address matching: Google Ads just learned to read your server logs.
Google Ads can now match Customer Match lists on IP address and timestamp. It is a bigger change than the announcement suggests, and consent has to come first.
Schema markup for real estate: seven schemas every property site needs.
Buyers increasingly meet your project in an AI answer first. Here are the seven schemas that make sure those facts come from your own website, and the brief to get them built.
Schema markup is your website’s resume.
Schema will not get you cited by ChatGPT or Google’s AI on its own. What it does is make sure the machines screening you read the right name, credentials and references.
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